The potential for digital transformation to increase the value of private equity firms’ portfolio companies is undeniable. Speaking to private equity partners in this space, it’s rare that digital is not a central pillar of the value creation plan post-deal.

Yet a multitude of surveys have highlighted insufficient investment in (or solely tactical utilisation of) digital practices by companies across all industrial sectors. The reasons given for paying insufficient attention to digital range from lack of understanding of its impact or unwillingness to make the necessary investment through to a whispered admission that doing digital well is incredibly difficult. Such apathy is simply unsustainable.

Digital is already ubiquitous and companies that fail to adapt will fail, or at least fail to reach their potential – and in a private equity scenario that is unacceptable. The good news is that the findings of these surveys point to enormous untapped potential for digital transformation among portfolio firms.

In this paper, we’ll make the case that owned content marketing platforms are a vital asset for driving digital transformation.

Complete this form to receive a full PDF version of this resource

Submit this form to receive this resource by email.

Privacy Information:

Pragmatic are the sole controller of the information you submit here.

We may process this information for the purpose of offering, marketing and selling relevant goods and/or services to you.

The legal basis for this processing is our legitimate interests, namely the effective administration of our business.

We are likely to transfer this information to countries and organisations outside of the EEA. Transfers of this kind are undertaken only insofar as is necessary for the effective administration of our business

You have numerous rights in relation to any personal information you provide to us.

Please read our full Privacy & Cookie Notice for detailed privacy information