We’ve rebranded!

We’re very excited to announce that we’ve rebranded!

The eagle-eyed amongst you may have spotted our new logo in Forbes back in December, and since then we’ve been busy working on a new website.

Why the rebrand?

Over the past few years, Pragmatic has evolved from being a small, local WordPress development company to being the largest WordPress agency in the UK. Our support, design and development teams have expanded, and we’ve introduced digital marketing to our growing list of services. We’ve experienced incredible growth, and can now proudly say that we’re a team of 45 expert developers, designers, project managers, and marketers.

With this in mind, we felt that it was about time we treated ourselves to a new logo and website! We needed an identity that reflected the agency we’ve grown into but without losing the foundations we started on. We gave our design team this brief, and they produced the following:

New pragmatic logo
Full landscape logo
Square version of logo


“Pragmatism is at the core of the new logo concept. Bespoke typography with seamless integration of the tick icon creates something memorable, contemporary and with legacy. Encasing the typography in a frame gives a further feeling of unity and support, whilst also becoming a tool in the extended brand communications.”

 Rich Copping, Creative Director


What’s new?

Aside from a fresh new logo and website, you might’ve noticed that our web address has changed from www.pragmatic-web.co.uk to pragmatic.agency. This has been updated to reflect the range of services Pragmatic can offer, further than just website development.

This change has also been reflected in our emails, which now end in @pragmatic.agency. If you forget to use the new format, don’t worry – all emails sent to @pragmatic-web.co.uk will be redirected.

Let us know what you think!

We’re chuffed with the results, but it’s what you think that really matters. We’d love to hear what you think of the site and if there’s anything you’d like to see more or less of. Feel free to contact us via Twitter, LinkedIn, Instagram, email, or pigeon post.


  1. Loving the new look and feel. Great work as always guys. Inlook forward to using Pragmatic again in my next venture ?

  2. Absolutely love the new branding guys! That logo is very smart indeed. 🙂

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