Going the extra… yard? A redesign and build for 12 Yard Productions

One of the projects that our team has recently worked on is the launch of a new website for 12 Yard Productions. “Who is 12 Yard?”. 12 Yard is a production company owned by ITV. They have created primetime classics such as The Weakest Link, Eggheads, and Big Star’s Little Stars.

A few months ago, they got in contact and asked to redesign and rebuild their website. Their previous one needed a bit of an update. The brief was to create a website that would show off all of their shows, as well as an area where people can apply to be a contestant.

With this in mind, our design team got to work and created a wireframe to give 12 Yard an idea of what their site would look like. It’s always important, even from the early stages, to keep in mind the user experience. When this got all signed off, the work could begin.

The creation of the site

We decided to keep the homepage relatively simple. The main feature on their homepage is a slider with some of their most popular shows that are currently on air. On the banner we point the user in the direction of their other shows, alongside a ‘who we are’ page and contact page. An important feature on this homepage is a ‘Take Part’ button. This is where members of the public can apply to be a contestant on a show.

Screenshot of 12 Yard Productions' homepage featuring a picture of the show "I'll get this"

Every show that 12 Yard has created has its own individual page. On these pages are clips of some of the show’s best bits, which can be viewed through Vimeo. For these pages 12 Yard also requested a section for related shows. Rather than these shows be related through something general like comedy, 12 Yard requested it be from their primary i.e celebrity or reality. For this site, our design team made sure they incorporated vibrant colours and blurbs about what each show is about before the user clicks on to it’s full page.

Screenshot of 'shows' page on 12 Yard website

The results

We always like to make sure that the websites we create for our clients are easy to use. And even though we’re always available to help, we also provided a training day to show them how things worked on their site so that they could amend things at anytime. The site went live last week and we’re really happy with the outcome. We’re glad 12 Yard Productions is too, as they said;

“The team at Pragmatic were on our side from the beginning. They were genuinely keen to learn about our business in order to be able to provide us with a website that met our needs. This extended throughout the project and there was a lot of flexibility in the design and build phases as well as with the timescale as a whole in order to meet our needs. We’re really happy with the finished site and for the first time we can be proud to refer people to ‘have a look at our website’.