Sage Advice

Sage is the market leader for integrated accounting, payroll and payment systems. They offer a range of software solutions to businesses worldwide, helping business owners simplify and automate key internal processes.

Sage approached Pragmatic with an issue of fragmented global content marketing across its various markets. Local regions were managing their own blog content, using disparate systems, resulting in inefficiencies in content creation and sharing.

Services:

Strategy
UX
Design
Build
Support
Maintenance

www.sage.com/en-gb/blog/

A Global Content Hub

After an in-depth requirements analysis with Sage’s global teams, Pragmatic conceived and built a WordPress Multisite network as the basis for the new Sage Advice Blog.

By using the WordPress Multisite platform, the Sage editorial teams have easy access and a simplified workflow, so content is simple to add, share, review and publish. The platform has multi-language capabilities and enables each region to manage its own content, while also allowing each to share content and to publish content globally too.

Advanced Integrations

The new global content hub needed to work seamlessly with several other types of software used by Sage, including its content management system, Sitecore, which was being used to build Sage’s new .com website.

Leveraging the WordPress API, we integrated the Sage Advice Blog with both SiteCore and other marketing automation platforms within the Sage ecosystem, including Eloqua, Salesforce, Skyword, gatedcontent.com, Tealium, and the search platform Funnelback.

A Personalised Experience

Sage identified five key user types that they wanted to target personalised content to. We created a personalisation engine with advanced tagging and filtering system for the content.

This system allows users to select only the content that is relevant to them – so a startup isn’t seeing articles designed for large enterprises, for example.

We also built a trending engine that shows which articles are popular. Posts and authors are highlighted via special sections that pick out editors’ choices and there are related posts, recommended new reads, most popular articles and a headline section. All of this encourages users to click through to additional content, keeping them on the site longer and serving up more content per session.

The Results

In just 6 weeks, we transformed the Sage Advice Blog into a sophisticated global platform, with local instances. Since launch, Sage Advice has seen fantastic improvements in web traffic, engagement, subscriptions and social sharing and the site is now generating new leads for the company.

We’ve launched Sage Advice in 5 different regions, and we expect to have doubled this by the end of the year.

“It’s a pleasure to work with Pragmatic. Together we are producing a fine service for Sage and our customers.”

Mike Tamburrino, Global Web Operations Lead at Sage

Reading Time: < 1 minute