Interconnecting M2M Intelligence with WordPress: redesign and build
In this case study we’re talking about one of our most recent site launches for M2M Intelligence. As a company, they do some pretty awesome things, such as delivering engineered solutions and high levels of service to people who need IoT connectivity and control. Told you it was pretty awesome!
M2M Intelligence came to Pragmatic and our development team with a couple of key aims in mind. One of the main things they wanted, was to create clearer signposting towards their core messaging and improve their search rankings. They already had a lot of content on their previous site, but thought “more” and rightly so. They also wanted to have an enriched news page with some gated whitepapers and articles. It was also important to bring their site more inline with their current branding. But, ultimately their goal was to increase enquiry conversions.
When goals and WordPress align
After our initial discussions, together we came up with a number of top-level goals of what we wanted to achieve during this rebuild. One of our objectives was to make sure there was a solid, up-to-date WordPress infrastructure in place. This particular infrastructure would also need to be future proof.
We only had one platform in mind, and of course it had to be WordPress. It was a perfect fit. It’s great for content management, which was inline with their goal of creating more engaging content. But not only that, it’s also ready and waiting for any future development requirements.
During the rebuild process, it was important that we built a site that could be easily updated and modified. We wanted the folks over at M2M Intelligence to be able to change things around if they felt the need to. For this we invited them down and conducted a few training sessions, just so they could get to grips with their new site. They were pros at it.
We were so happy to partner with them for this rebuild and are pleased with the overall results, if we do say so ourselves. We’re glad M2M Intelligence feel the same way because, Matthew Owen, Co-Founder and Managing Director at M2M Intelligence said:#
We are an IoT Data Communications business experiencing rapid international growth. We needed a new web presence that properly reflected our current status and would be flexible enough to scale with us over the next few years. The website is our primary demand generation tool and therefore is critical to our business.M2M Intelligence
We selected Pragmatic on the strength of their portfolio, creative work and methodical approach. They did not disappoint, the experience was everything we hoped for, they have been diligent, patient and flexible and the result speaks for itself. Apart from compliments from clients, we are already seeing increased traffic and new business enquiries.
If you and your company are looking to redesign or rebuild your site, please get in touch. We’d love to hear from you.