What is Marketing Automation?

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Marketing automation describes software or platforms that automate content, campaigns and interactions, to streamline marketing and to save time and money. Such systems began as software that simply automated the sending of marketing emails. But from these basic roots, marketing…

What GDPR Means for your Marketing

What GDPR Means for your Marketing
As a marketer, you cannot fail to have noticed all the media attention being given to the new General Data Protection Regulation (GDPR), which comes into force on 25th May 2018. The law represents a significant change to the current…