MailChimp can be a lot of fun. You get to drag and drop to create your own emails, adding pictures and links and proudly telling interested parties about the latest happenings in your organisation. And that’s before you’ve even got…
An email list of people interested in your organisation is one of the strongest assets you will ever hold in your marketing toolkit. A collection of individuals who have expressly chosen to have regular information from you delivered straight into…
The biggest news in WordPress in 2015 broke this week. Automattic (the company behind WordPress.com and a bunch of other WordPress products) has acquired WooThemes, the company behind WooCommerce – the world’s most popular ecommerce platform (in the top million…
Once upon a time there was a lady called Jane. Jane worked in the marketing department of SanCorp and she desperately needed a website to support a new campaign about how natural gas was actually going to reverse climate change and increase energy security. Her IT department offered her a SharePoint site for delivery in 3 months with a $100K internal costing. Even if her budget had stretched that far, the last site they built for her was ugly and by the time it launched, the campaign had finished.
You’ve excitedly set up your MailChimp account, drafted an email and are waiting for loads of people to sign up to your mailing list before you press send for the very first time. You’re hanging on in there for the…
What are all these WordPress updates? Is my site safe? The simple answer is yes, it’s safe. Here are some questions that you might have. Why are there so many updates right now? Recently, security researchers found and responsibly disclosed…
Yesterday, I got an email from a client, forwarding an email from an HMRC representative (for the sake of narrative, let’s call the person ‘HMRC guy’). It makes for a pretty shocking read.
Search Engine Optimisation. It’s a jungle out there. And just when you think you’ve got the hang of it, Google only go and change their algoritm. You can find out more here about SEO for WordPress and read the 4 questions you always wanted to…
WordPress hosting: possibly the most contentious issue since capital_P_dangit() (Insider WordPress reference.) This was a controversial function written by WordPress’ co-founder that corrected Wordpress to WordPress (source). There can only be a lucky few WordPress pros who haven’t had to deal with…
1. How does Google decide which pages rank for which searches? Google rankings are determined by hundreds of factors designed to provide people with helpful, accurate search results. The official algorithm that google uses to determine page ranking is top secret…
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