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Guess who’s back with another post on a recent redesign and build? You guessed right, it’s us. In today’s post we’re going to be discussing the latest site we worked on that went live, iGaming Business North America.

If you don’t know who these folks are and what they do, iGaming Business, specialise in publishing and providing info to the iGaming sector. They do this though magazines, events, websites and reports. iGaming Business North America are the ones who make the big decisions throughout North America to bring lotteries though to land-based operators to share their gaming interests online. As well as a magazine, iGaming Business North America also produce webinars, events, a newsletter and research reports.

iGaming Business North America home page

The project

To undergo this project, iGaming Business North America needed a partner who were specialists in WordPress and who could work with them to develop a tech-stack that could be managed by their internal teams. This is when they came to yours truly.

Like with every new website redesign and build, iGaming Business North America had a few ideas on what they wanted their new site to be able to do. One of their biggest requirements was to provide better experiences for their users. We were able to speed up the loading time of the site and created a central hub so their three magazines could all be in one place. As you can imagine, having three magazines and all the content that comes with it can be a lot to manage. We wanted to simplify things for the folks at iGaming Business North America, so we created an easy workflow editor. This has made uploading and categorising content a lot more straightforward.

As this site needed to be ready to launch for a set-date event, our team were faced with a time-crunch challenge. But, as anticipated our Pragmaticians were able to manage the quick turnaround and create a sleek, responsive site that was all ready to go for the event.

iGaming Business North America magazines

The results

The site went live a couple of weeks ago and we’re really pleased with how it turned out. But, what makes us even more pleased is that iGaming Business North America loved it too. If you’ve got a project in mind and are looking for an agency to partner up with, please get in touch, we’d love to help.